Brand Identity Concept

The RISD project that earned a 100% grade in brand identity design. Providing a new brand identity concept for the renowned RISD Museum.

Duration

3 weeks, 2024

Key Skills:

Branding

Illustrator

Photoshop

Indesign

Client

RISD MUSEUM

RISD MUSEUM • Looking Closer and Deeper

Mission Statement: “The RISD Museum was founded on the belief that art, artists, and the institutions that support them play pivotal roles in promoting broad civic engagement and creating more open societies...we aspire to create an accessible and inclusive environment that builds meaningful relationships across all communities”

A space to engage closer and learn further within the art.

A chance to bolden the inclusivity of the museum to increase more engagement and attention.

1877

Year founded

Logo Design

The RISD Museum logo serves as the primary visual representation of the museum. The symbol is an abstract interpretation of the letter “R,” reflecting the initial, using techniques of modular alphabet to stand out.

Typography + Color Palette

Posters

Website

Identity Manual

The layout of the manual is created in InDesign for 8.5" x 11" paper. Each page was folded in half and then created as a manual

Read the full manual here.




Stationary

Merchandise


100,000+

Works in collection

81,000+

Works available online

20th

Largest art
museum in US


72,000

square feet occupied

Art Display Page

Homepage


Digital Marketing




Inspiration and Research

Ideation

Previous
Previous

RISD ALERT

Next
Next

MEEBAK: DESIGN & SOCIAL MEDIA STRATEGY