I-LEEN

Combining my art skills with product design, I, EYE-LEEN, aim to uplift teenagers' stress with a lighthearted beauty product. Rejecting the notion of perfection, my approach shifts the focus to personal well-being. Drawing from my experience at a Korean Beauty company, I infuse creativity for a positive outlook.

Duration

5 weeks

Course

Personal Project

Key Skills

Photoshop

Branding

Packaging

Branding

Branding to packaging

Focusing on creating my own identity, unique to myself

Creating a Brand

Introducing "I-leen," a unique beauty product born from my fusion of art and product design. Pronounced as EYE-LEEN, this creation aims to bring joy and alleviate stress for teenagers. Departing from the pressure of perfection, "I-leen" promotes a positive perspective on beauty, emphasizing personal well-being over societal standards. Infused with creativity drawn from my experience at a Korean Beauty company, the final product embodies a lighthearted and uplifting approach to self-care.

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Rebrand of FESTOOL

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Client Desk Organizer